Denim can be rugged, but different jeans have different finishes and care needs. The safest starting point is the care label inside your own pair, particularly for dark, raw or embellished denim.
Prepare the jeans
Empty the pockets, close zips and turn the garment inside out if its label permits. Sort by colour: dark or new denim can release dye, so avoid placing it against pale clothes or surfaces until you understand how it behaves. Treat a small mark according to the garment’s instructions rather than assuming every stain needs the same approach.
Wash with care
Levi’s recommends cold water and a gentle cycle for its denim, but brand advice does not override another manufacturer’s label. Use an appropriate detergent and avoid adding bleach unless the label specifically allows it. How often to wash depends on use, climate and personal preference; a fixed number of wears is not a universal rule.
Dry and store
Follow the garment label for drying. If air drying is allowed, reshape the jeans and place them away from direct heat. Do not assume raw denim will behave like pre-washed denim. Once dry, check pockets and seams and repair small issues before they become larger.